Camel HQ
Located in Guangzhou, China, Camel Headquarters complex is envisioned as the entry point to the new development area connecting the Shamian Historical Area of Guangzhou to the newly planned Baietan Central Business Area. The project consists of three office towers and a commercial complex that houses the eponymous Camel apparel headquarters and flagship store. Positioned at the confluence point of the Huai and Zhujiang rivers, the project includes the landscape connecting to the river and forms an urban icon along the waterfront, welcoming the public into Guangzhou’s newest urban hub.
Taking advantage of the unique site, the project aims to form a new border between the city and the landscape, creating an active urban ground that grows out of the landscape. The grid of towers is rotated in relation to the surrounding buildings, thus facing the waterfront directly. The towers are lightweight mirages above the green landscape, set apart from the hard city in the background. In this cluster, three towers make a soft composition of horizontal lines. The building is independent, crowning the edge of the waterfront while simultaneously appearing embedded into the landscape.
Info
- Location
- Guangzhou, CN
- Date
- 2019
- Size
- 64,700 sqm
- Client
- Guangzhou Deheng Qinxin Industrial Operation Management Co., Ltd.
- Team
- Cristina Gonzalo Cuairán, Dikkie Scipio, Frane Stancic, Garrett McGill, Hana Marisa Mohar, Jiameng Li, Kees Kaan, Shushen Zhang, Sophie Twarog, Vincent Panhuysen, Yang Zhang
- Photography
- Visualization by ATCHAIN
